For those of you who are still confused about what business strategy plan you want to use for your business, then we suggest you try using a location-based marketing strategy or geofencing marketing. If you do not understand this marketing, you can come to geofencing companies to get a clearer explanation, and maybe you will also be interested in using their services in managing the geofencing marketing system that you will apply to your business. You need to know that the idea of using geofencing marketing is considered by many to be a very good idea, but still, every marketing strategy will have its drawbacks. One of the drawbacks of using geofencing is when a device is not registered when your potential customer enters your geofencing zone. In addition, when the geofencing you create is a zone around your business, but in a city where there is a lot of traffic, you find it difficult to measure it.
But there are disadvantages of course there are advantages to using this geofencing marketing. One of the many advantages that you can get by using geofencing is that you can target individuals that are specific or more relevant to your business. So geofencing marketing will be able to give you flexibility in getting into potential customers who you think are very good potential targets for your business. so you can enter by offering or promoting the business you are selling.
In addition, you also don’t have to wait for the effects to be created and you also don’t have to change your strategy because of geofencing marketing, this will tend to provide more data today that will be the same as when your ad was launched. In this case, you have the freedom to further improve your marketing strategy according to the response of your potential customers