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Every marketer should use the following prominent marketing measurement tools:
– Google Analytics – The most popular analytics monitoring tool in the world, Google Analytics (its free version), offers a clear picture of all key parameters from a single dashboard and creates reports for your convenience. Never before has tracked your marketing KPIs been so simple!
– YouTube Analytics – Use YouTube Analytics to keep track of your YouTube-posted video material. Major video marketing KPIs, such as view time, traffic sources, audience demographics, playback locations, and other engagement analytics, are made clear by the tool’s analytical platform in real-time.
– Facebook Page Insights – You can use Facebook Page Insights to monitor the performance of your company page and create marketing KPIs to improve your Facebook results. Learn how many people view your posts, which ones receive the most engagement, how well each post performs, what actions people are taking on your page, and other information.
– Your CRM – Your CRM keeps track of all client interactions, therefore use a CRM that addresses all aspects of your company’s operations, not simply customer communications. Sort interactions into groups like leads, opportunities, paying customers, MQL, and SQL to make comparisons that will help you better define your marketing KPIs and inform future marketing decisions.
– Email marketing tools: MailChimp, Constant Contact, ConvertKit, and others offer excellent email marketing services and offer insight into how your email marketing campaigns are doing about your established marketing KPIs. Choose the email marketing platform that will help you engage your target audience and suit the specific needs of your company.
– Utilize tools to measure the marketing data from each of your social media networks. – Social media marketing tools Utilize software that can track brand mentions, audience interaction, and traffic from various social media platforms, as well as generate marketing reports and provide analytics dashboards. Here, you may evaluate each channel and determine what needs work.